A sexist advertising is reported to Bitches custody. This posters currently Decaux billboard for "Activia" Danone.
From the email alert: "I think the advertising campaign for Activia completely stupid: why it must remain a thing of chicks, take care of her womb?
If you follow their logic gendered consumption, it is men who need looking after their gut ... " GM
Indeed, how much emphasis on women! According to Danone our belly must be supported even for this basic function! ... It seems that the product Activia (as Actimel) did not virtues he claims ( read HERE).
And to laugh even if it is not too late, watch a video (not mine) a television ad parodying Activia HERE ...
>> To "thank" Danone's hard tract (which yields very large) ...
- mail: contact page here ...
- email: Danone - 15, rue du Helder - 75 439 Paris Cedex 09
• • • • •
As with any sexist advertising you can complain to the ARPP (Professional Regulatory Authority Publicity) 23 rue Auguste Vacquerie - 75116 Paris or by email contact@arpp-pub.org ... The ARPP states receive very few complaints about sexist advertising to us to deny it ... There is also a Jury of Advertising Ethics with which you can complain (see HERE ).
0 comments:
Post a Comment